Keywords is a collection of words or phrase. It is very important part of any business. Where your customer find your products or services using your keywords. Unique keywords can be brand of any business. Like as a Google, Doodle, Facebook, Microsoft this is a brand name of companies. And using this type of unique keywords . We can also say Brand Keywords.
“ Keywords is a phrase or words. Find out your product or services to quickly on web search, internet and others. It is very important part of Search Engine Optimization(SEO). “
There are many tools to find the best keywords suggestion for seo. And quickly find your products on web search. Few Best tools we will discuss.
 Keyword Planner:
Keyword planner is the best no 1 tool to search keywords. This tool provides by Google Ad words. This is very useful to find keywords according to Avg.searches, competition, relevant category. Google adwords is mostly used to advertising your products on web search find out best keywords selection. It is free tool.
 Keywords Discovery tool:
This is another tool to find best keywords. This tool is developed by The Trellian Company. This tool will give you a list of generic and long-tail keywords that you can use for your SEO AND PPC marketing campaigns. It is paid tool and provides only 30 days trial version.
 WordStream Keyword Discovery Tool:
This tool is developed by Wordstream to search the best keywords on web search. It provides long tail keywords, LSI keywords, negative keyword, etc. This tools also provides keywords for PPC(Pay per click) and CPC(cost per click).
 LSI(Latent Semantic Indexing) Tool:
This tool is a free tool to find LSI keywords on web search. It is the best tools to find LSI keywords . Only put your single keywords in this tool and search more long tail phrase keywords.
How to select best keywords : (Keep in Minds)
Find keywords to choose relevant category.
For example your product is jewellery. Find its related , matches keywords.
Check keyword competition on keyword planner tool. Like which is keyword is mostly search on web searches. Its value is Low , Medium and High.
If you use PPC Marketing then you check suggest bid, Impression etc and avg. monthly searches.
Types of Keywords:
In seo terms keywords are three types . It is mostly used in Adwords or PPC(Pay Per Click) marketing. It is play a big role in PPC Marketing.
 Broad Match:
This is a first type of keywords. By default used in ppc marketing. It is uses in long tail phrase, similar words, misspelling words, synonyms, antonyms, prefix , suffix all grammatical terms by default uses in the match. If you are not selected any types of keywords then it is by default use broad match.
 Phrase Match:
Phrase match uses long tail phrase or short tail phrase. search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after.
 Exact Match:
Google Ad Words match type which allows you to show your ad only when a searcher types the exact word or phrase you signify in your account.
For Example: [“Cheap Web hosting plans in India”]